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WEBSITE DESIGN - OPTIMIZATION - SUBMISSION - TRACKING Tel : 0845 330 8189 Fax : 0870 112 0898 |
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Type of Site
Before we start building your site we will need to decide what type of site you will run. There are two main types of sites on the Internet, e-commerce sites and content-driven sites. E-commerce sites are those that sell products and content sites are those that provide information or other content. Despite programming and design similarities these two types of sites of fundamentally different in almost every way, be it promotion or revenue generation.
Competitors Research
Before commencing the website building, we shall analyze your competitors. We may find that you will have a lot of competition. You may find that you won't have a lot of competition, which should bolster your confidence for the future. The point is that no matter what we find out, the research that we do before we break ground is essential. The investigating we do will be detailed in ever manner. Your competitors have been through everything that you will go through so learning from their mistakes can ensure your success in the future. Another thing we will analyse is your competition's search engine rankings. We need to understand what you're up against. Even big companies often overlook good search engine and directory optimization, or they focus too much on branding.
Why you need a quality design.
If there is one thing that can really hurt the success of any website, it's a bad website. The design is of utmost importance. The best thing you can do is decide which competitor of yours has the most professional looking site, and we will try to make your site as professional or even more professional.
Website Programming
Website Programming is the cornerstone of advanced web development. We have mastered programming server side applications and therefore there is not limit to what we can functionally accomplish with your website.
Building Content
There are various sources of content out there, some will be expensive, some will cost time, or you may already have suitable copy in other documents or brochures. Content building is one of the most important tasks to achieve correctly on a website.
Writing Effective Content
The one of the biggest factors in search engine ranking is going to be keywords, or what words appear on the WebPages. While search engines once used to rely on keywords found in your meta tag to rank your page they now have more sophisticated software that analyzes the text on your page and not only checks for keywords or phrases, but also checks that they are in a proper form and not just repeated over and over again. Keywords have always been an integral part in determining your search engine rank. In early days the search engines would simply count how many time a word was used on each page and whichever page used it the most would get the top listing. This resulted in people repeating words thousands of times on their pages, usually with a text color the same as their background to make the words seem invisible. Now not only do search engines ignore, or even ban, sites that repeat keywords, they also will do it with sites that have text the same color as the background.
For instance consider the following passage
Welcome to James’s Gardening Resource. Gardening is a very dedicated skill and you don't always know or remember all of the techniques you need to produce a better flower. Or maybe you are have trouble keeping up on gardening news and recently developed new techniques. If so you can find the answers you seek here. We have articles on many different topics from this industry, and we add new ones every week. We can help you find the right equipment with our extensive reviews section. Finally we can offer you a place to display your work for others to see. Whether you're a professional or amateur we have what you need.
On the surface it sounds fairly typical but from a keyword perspective it is horrible. Now consider the following passage and notice the difference:
Welcome to James’s Gardening Resource. Gardening is a very dedoicated and you don't always know or remember all of the seeding and trimming techniques you need to produce better flowers and plants. Or maybe you have trouble keeping up on Gardening industry news and recently found better planting and seeding processes. If so you can find the answers you seek to your Gardening related questions here. We have articles covering all facets of Gardening, from trimming, to seeding, to depth of soil, to pruning, and we add new ones every week. We can help you find the right gardening tools, tips and experience in our sections. Finally we can offer you a place to display your photos of your gardens and plants for others to see. Whether you're a professional gardener or an amateur we have what you need.
The second passage has significantly more keywords and more repetitions of those keywords.
We have already built and designed many websites, we have the expertise to design, programme, promote and rank your website. Come to us for a professional approach to the future of websites. We can attach the website to multiple backend databases in order to show a live purchasing, leasing, or booking environment on your website. This may just be what your company needs. A new way of doing business on-line and in real-time.
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Contact us |
Tel: 0845 330 8189 | Fax: 0870 112 0898 |
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